PRODUCTS FOR YOU
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![7ft Olympic Barbell – 1000 lb Capacity, 28mm Grip, 2” Sleeves]()
![7ft Olympic Barbell – 1000 lb Capacity, 28mm Grip, 2” Sleeves]()
7ft Olympic Barbell – 1000 lb Capacity, 28mm Grip, 2” Sleeves- Regular price
- $180.00 CAD
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- Sale price
- $180.00 CAD
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7ft Olympic Barbell A solid, no-nonsense barbell for everyday strength training. Built to handle heavy lifts while staying smooth and stable under load. What it’s for Squats, deadlifts, bench pr... -
![Multi-Grip Swiss Bar (550LB Capacity) – Neutral Grip Barbell for Safer Pressing & Upper Body Strength]()
![Multi-Grip Swiss Bar (550LB Capacity) – Neutral Grip Barbell for Safer Pressing & Upper Body Strength]()
Multi-Grip Swiss Bar (550LB Capacity) – Neutral Grip Barbell for Safer Pressing & Upper Body Strength- Regular price
- $150.00 CAD
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- Sale price
- $150.00 CAD
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Built for Strength. Designed to Save Your Shoulders. If straight bar pressing beats up your joints, this fixes that. The multi-grip Swiss bar lets you press, row, and curl with neutral hand posit... -
![Heavy-Duty Adjustable Weight Bench – 1000 lb Capacity, Foldable Home Gym Bench]()
![Heavy-Duty Adjustable Weight Bench – 1000 lb Capacity, Foldable Home Gym Bench]()
Heavy-Duty Adjustable Weight Bench – 1000 lb Capacity, Foldable Home Gym Bench- Regular price
- $199.99 CAD
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- Sale price
- $199.99 CAD
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Built for Real Strength. No Wobble. No Compromise. Upgrade your home gym with a bench that can actually handle serious training. This heavy-duty adjustable bench is designed for stability, ... -
![Multi-Function Power Cage with Adjustable Pull-Up & Squat Rack]()
![Multi-Function Power Cage with Adjustable Pull-Up & Squat Rack]()
Multi-Function Power Cage with Adjustable Pull-Up & Squat Rack- Regular price
- $1,734.99 CAD
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- $1,734.99 CAD
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All-In-One Home Gym Power Rack System Build your complete home gym with one powerful setup. This all-in-one strength training system includes a heavy-duty power rack, adjustable bench, cable pulley...
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![Magnetic Gym Water Bottle with Phone Mount – Hands-Free Training & Filming (750ml)]()
![Magnetic Gym Water Bottle with Phone Mount – Hands-Free Training & Filming (750ml)]()
Magnetic Gym Water Bottle with Phone Mount – Hands-Free Training & Filming (750ml)- Regular price
- $39.99 CAD
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- Sale price
- $39.99 CAD
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Keep Your Phone Off the Floor No more placing your phone on dirty gym floors or balancing it on random equipment. This magnetic water bottle lets you attach your phone directly to metal g... -
![Magnetic Gym Bottle Holder Bag – Strong Hold, Easy Access, No More Floor Mess]()
![Magnetic Gym Bottle Holder Bag – Strong Hold, Easy Access, No More Floor Mess]()
Magnetic Gym Bottle Holder Bag – Strong Hold, Easy Access, No More Floor Mess- Regular price
- $39.99 CAD
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- Sale price
- $39.99 CAD
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Stop leaving your bottle on the gym floor. Finish your set. Reach over. Drink. Done. No searching. No bending down. No dirty floors. Just finish your set and grab your bottle instantly. WHY YOU N...
Train Without the Guesswork.
Most fitness products and programs either overcomplicate training or don’t hold up in real use. SGF focuses on simple, durable gear and structured systems designed for consistency — so you can train properly and see real results.
SGF FIELD TESTED
Frank D.
SGF Founder
Spencer W.
Student Athlete
FEATURED EQUIPMENT
- Regular price
- $1,734.99 CAD
- Regular price
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- Sale price
- $1,734.99 CAD
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- Regular price
- $199.99 CAD
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- Sale price
- $199.99 CAD
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- Regular price
- $3.99 CAD
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- Sale price
- $3.99 CAD
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- Regular price
- $19.99 CAD
- Regular price
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- Sale price
- $19.99 CAD
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LATEST UPDATES
SGF STORE MANAGER AI
Powered by SGF Business Platform
Meet SGF Store Manager AI, our intelligent shopping assistant powered by SGF’s own Business Platform technology.
Get help with products, promotions, shipping, returns and more, while experiencing the AI-powered customer support tools we’re building for businesses.
Built by SGF. Powered by intelligent business technology.
Stop leaving your bottle on the floor.Keep it within arm’s reach.
Grab it instantly after every set.
No bending. No searching. No germs.
MEET AMANDA — YOUR AI BUSINESS ASSISTANT
Behind Swole Gains Fitness is Amanda, the AI-powered assistant helping us manage everyday business operations.
From organizing tasks and business information to providing insights and support, Amanda helps keep our business connected and organized.
We don’t just offer AI business tools. We use them to help run our own business. And now, Amanda can help support yours too!
🖤 BLACK FRIDAY SPECIAL – SGF BUSINESS PLATFORM
Take advantage of our special Black Friday offer and discover how AI and automation can help you manage and grow your business.
Meet Amanda. Discover SGF Business Platform. Get started this Black Friday!
SGF COACHING RESOURCES
TRAIN BETTER. COACH BETTER. BUILD BETTER.
Better coaching starts with better knowledge.
Discover practical coaching tools, training calculators, educational articles and free resources designed to help personal trainers, fitness coaches and strength-training enthusiasts improve their knowledge and skills.
Whether you’re just getting started or looking to improve your coaching approach, SGF Coaching Resources is here to help.
EXPLORE SGF VENTURES
STRENGTH IN COMMUNITY. BUILT STRONG. GROWING TOGETHER.
SGF Ventures brings together fitness, business technology, digital tools and educational resources through one shared purpose: making the journey easier, one step at a time.
Discover our growing family of ventures, explore practical resources and find tools designed to help you learn, build and move forward with confidence.
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